Italy has unique culture about food including coffree. Many brands in United states such as Domino and Hargen datcz have failed but starbucks made success
Coffee culture there is to drink short size of espresso in front of the counter and quickly people leave there. Starbucs is different as people would stay longer with PC etc and have coffee with large mug cup.
Starbucks affliated with local company to make success in Italy and well adjusted. Tourism from other countries to Italy enjoy Starbucks too. Then Starbucks establised its brand in Italy and expanded there
